My Experience so far. By Danielle Wilson

I have been at Moore Finance for one month now and I have enjoyed every minute so far. I have been up to many different tasks allowing me to discover more about marketing. Each week has been very productive and I have learnt more and more every time. I always look forward to each week and what it will bring me, and I can’t wait for the following weeks to come!

As a marketing apprentice I have focused a lot on social media in the past couple of weeks; I have learnt more about how important and useful social media is now for businesses. In my first week here, I set up an Academy Twitter profile which I use weekly to record my progress here at Moore Finance. I follow relevant accounts who I think will follow and retweet my posts. I currently have 25 followers that will hopefully increase the more I use my account.

Also on my first week here, I came up with ideas that I believe would have encouraged visitors to Moore Business Management’s stand at the LVBizExpo. I researched into the LVBizExpo and found out more about the event in order to help me to come up with relevant ideas. I came up with several ideas such as using their Twitter profiles in the lead up to the event, because this would enable businesses to be aware that they will be attending and where they will be during the event.

I sat in a meeting during my first week here with Steph and Steve, which was about a hotel company called Park Hall Hotel located in Conwy. They had asked for help on creating a new brochure so that it could look more professional and enticing for customers. By sitting in the meeting I could find out more about the Marketing side here. I was given the task to write up the text in the leaflet that they had provided; I then had to re-word it so that the text was more interesting for customers. I really enjoyed this, because it allowed me to be involved with a real client.

On the 13^th and 14^th of October, I was given the task of following up the Expo Event by using the business cards that were collected during the Expo and following each business on the Moore Business Management Twitter account and liking each business Facebook page. This would allow Moore Business Management to contact the businesses they met at the Expo.

In addition, I also researched into info-graphics based around marketing, branding and social media. This was very interesting, because I found out how businesses can use info-graphics to boost their marketing and social media. I then came up with some ideas for an info-graphic for Moore Business Management. I was able to be creative in coming up with ideas about how Moore Business Management’s info-graphic should look.

I now help Leanne in the running of the Moore Finance Twitter page. I was taught how to use TweetDeck so that I could send out scheduled tweets. I also found out about how Moore Finance use different hashtags such as ‘#BizHour’ in order to boost the amount of people that see their tweets.
By Danielle Wilson

You can follow me on twitter: @MooreAcad_DW

Also you can follow: @MooreBizMgt @Moore_Academy @MooreFinance